UTM links and campaign attribution

Build tracked storefront links with utm_source, utm_medium, and utm_campaign on your store URL.

Example: utm_source=instagram, utm_medium=social, utm_campaign=summer_sale. Share that URL in bios, Stories, and ads.

For email, use utm_source=email and a campaign name that matches your Email → Campaigns send.

Ettajer stores UTM values with the order so you can see which campaigns drove COD purchases.

Use consistent naming (lowercase, underscores) so reports stay clean across weeks.

Pair UTMs with Meta Pixel / CAPI for ad platform optimization, and with Analytics reports for your own channel mix.